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How do your efforts differentiate themselves from your competition? The golf bag follows the player and should speak to who you are, where you’ve been and show some personal style. Personalization was the driving force in starting Rocket Tour. When I started Rocket Tour in 2004 there were not many options for golfer to personalize their golf bags. What was the genesis for Rocket Tour’s creation as a company? It’s the most visible thing on our bag… and follows you around! It feels good to show your affiliations – school, team, country or OEM bag colors. Enhancing their golf experience making it more meaningful. I aim to attract more people to golf through fun design. You wake up in the morning what’s the driving passion? Rocket Tour was born and since 2004 I have been outfitting teams and avid golfers, helping them express their own personal style on the course. I set out to create a look that is a bit throwback but distinctly colorful and modern. I believe that the golf bag is part of a golfers on-course or at-the-club wardrobe and that it should always be fresh, look great, and say a bit about who you are.
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I noticed there was something missing on the bags of avid and professional golfers – head covers that blend the best of the traditional look with bold modern details that would appeal and inspire our younger generation golfers and collegiate players. In 2004, I paired my love of golf and textile design and Collegiate style founded Rocket Tour Golf. I have always been fascinated with classic “collegiate and varsity style” regardless of the sport – inspired by the details of classic ski sweaters and school and team sporting stripes. I have a sports background in competitive ski racing and junior tennis and later fell in love with golf as a young adult. We had a successful sale of that company. After college, I co-founded a successful craft beer label for 10 years doing the brand marketing and design. I have always had an entrepreneurial spirit. I went on to earn my degree in economics and business at the University of Utah. My early years studying textile and weaving arts at Cranbrook School, the Bloomfield Hills school focused on the arts, was the beginning of my passion for textile design.
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The brand has now grown to outfit and supply 300 plus NCAA programs with their signature striped headcovers in school colors and appeals to golf enthusiast and avid golfers. The classic but modern knit headcovers line is known for it’s signature collegiate – inspired stripes encouraging players to express their personal style on their golf bags.
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Helena Stanton is Founder and Lead designer of the Rocket Tour Golf brand.
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